How to grow on LinkedIn in 60 Minutes per day.

Increase your reach → Increase your leads:

Look if you want: 

More inbound leads.
More reach on your posts.
More money sitting in your bank.
More social proof to convert easier.

First, confront this lie:

"Vanity metrics don't matter" 

They matter a lot.

Without likes, comments, followers, or impressions.
↳ Your posts reach NOBODY.

If you have low likes and impressions right now..

It's YOUR fault. 

You aren't engaging enough.

Networking is MORE important than content.

(you need to do it daily)

Fix your low vanity metrics in December ↓ ↓

1. Respond to all the comments on your posts
2. Connect with new commenters on your posts
3. Steal Followers from a thought leader in ur niche
4. Start playing the DM game and get interesting plz

FAQ: 

How long do I need to engage for 60 minutes daily?
Answer = For as long as you want an active network.

Is there an alternative solution to this time investment?
Answer = Yes.

Free video guide here: <a class="link" href="https://lnkd.in/d2Z8TzaK?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/d2Z8TzaK</a>

+ I'll tell you the alternative.

PS ♻️ REPOST this post if you found it helpful.

Productivity Hack:

Skip the "getting in the mood to work" phase and

Just start working... 

Action fuels progress. ✌

Confront the work.

----
Happy Monday!

Nobody cares about the product! We sell OUTCOMES.

Bad LinkedIn advice:

"Post every day. You'll succeed eventually."

Not true. 

I see people posting on here day after day — for years — without getting results.

Because "showing up" doesn't lead to success — not without mastery.

It's like weightlifting. 

If I lift every day with terrible form, I'm going to get injured. Not fit.

Be consistent.

But more importantly, hone your skills.

Linkedin is cliquey AF.

It feels like everyone is commenting on the same 20-30 people's content in the hope of being 'noticed' by them.

That's the feedback I get.

(From people who attend my LinkedIn Masterclass).

But it's not 'LinkedIn's fault.'

It's ours.

"If you engage with 10-15 top creators 30 minutes before you post and for 30 minutes after, you will hack growth on LinkedIn"

Where did you hear that?

Let me guess: from a 'top creator'.

(The person who RELIES on your engagement) 🤣

So try this for a week:

Comment on anyone in your newsfeed whose content:

- Brightens up your day
- Teaches you something
- Provokes new thoughts

It doesn't matter if they have 3 likes or 3000.

See how much better you feel.

If everyone engages with content they genuinely enjoy we'd spotlight some absolutely cracking people.

And build GENUINE relationships!

Whose content should I check out then?! 🤔

Realistically, 99% of people don’t have 6 months and 1,000s of hours spare to do the networking you need to grow your LinkedIn profile to 50,000+ followers in 12 months. 
 
Go your own speed.

🧚♀️ The number 1 challenge you'll face when you'll start posting in 2024:

(and it's not getting clients, writing your posts 
or optimising your profile)

It's consistency.

I know you've said you'll start posting in January 
(and I'm sooo proud of you for it!)

But here's the thing:

You won't be able to draft a strategy, think 
of what to post about, write it and schedule it in 1 day (it's just too much) 🤷 

You need to start preparing for 2024 today.


👋 And here's how you should do it, think about:

→ What's your goal for 2024?
→ Who will help you get there (ICP)?
→ What do they struggle with every single day?
→ How can you (and your amazing offering) help them?
→ Can you write your solutions in an entertaining, educating, inspiring and promotional format?

And the most important of all:

→ Bulk create your posts! ✍️ 

That's how you'll keep your activity consistent 
(and grow quicker than you can imagine).

I'll be sharing the answers to all these in my upcoming client meetings. If you're a 6-7-figure decision maker, DM me to schedule a call and talk about how we can use LinkedIn to grow your business.


PS. What are YOUR 2024 plans? ✨

<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsocialmedia&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#socialmedia</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsocialmediatips&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#socialmediatips</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ffreelancer&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#freelancer</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fstrategy&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#strategy</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fpersonalbranding&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#personalbranding</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Flinkedingrowth&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#linkedingrowth</a>

How I turn a LinkedIn Carousel into 7 posts.

Here's how I repurpose content:

(This will save you time)

1. First create a LinkedIn carousel&nbsp;
2. Then convert it into a long text post
3. Record a short form video and change the hook
4. Pick one line from the post &amp; post a Tw!tter image
5. Convert it into a Tw!tter thread carousel (new hook)
6. Convert the carousel into a stylish infographic&nbsp;
7. Host a LinkedIn live event on the post-topic
8. Post the exact same post 3 months later.

One post → Repurposed in seven different formats. 

Here's the truth about the new LinkedIn.

The algorithm is tough now.

Mediocre content isn't performing.

If you want to be the top 1% in your niche:

→ Every single post you share needs to be elite.
→ Create sharable content (original &amp; fresh).
→ You will have to work harder.

That means: 

- make sure the photos you share are high-quality
- your content MUST educate or entertain
- put effort into your copywriting&nbsp;
- work on your design skills&nbsp;
- risk sharing your opinion
- step up your hustle

Look we can all either complain about the drop in organic reach.

OR

We can elevate our content and work ethic. 

I know what I'm doing. 

How about you?

---

𝗪𝗮𝗻𝘁 𝗮 𝘃𝗶𝗱𝗲𝗼 𝘁𝘂𝘁𝗼𝗿𝗶𝗮𝗹 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁?

Get it here: <a class="link" href="https://lnkd.in/dyv5JtFR?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/dyv5JtFR</a>

This is a huge problem.

The truth is:

The only way you can build a product that people love is by speaking to them and actually listening to what they have to say.

90% of good LinkedIn post have SIX (6) things in common…

 (4) &amp; (6) are my Favorite


As a professional trying to build a brand on LinkedIn and also reaching out to your target audience, you would need to master the “Act of writing a good content”


This is the practical way you can provide value to your target audience and build brand AUTHORITY 


Here are (6) things I have noticed good contents on LinkedIn have:

→Relevant to your target Audience 
→The post are clear and concise
→They include a Call-to-Action 
→ Have Engaging storytelling
→Have Readable formatting 
→A Value-Driven content


👇👇What have you noticed most Viral and good content on LinkedIn have in Common????

𝘎𝘳𝘰𝘸𝘪𝘯𝘨 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘪𝘴 𝘦𝘢𝘴𝘺. I'ts not. Here's a secret that does land you immediate results: 

'You just need to do A, B and C and Tadaaaa!'

Forget it.

I fell for this trick too. 

Soon after I found out that growing on LinkedIn takes:

• Determination
• Consistency 
• Motivation
• Creativity 
• Months

There are no shortcuts to success.

But here's a trick that got me some growth -immediately:
Use proven story structures. 

How it works?
Experienced writers 'borrow' structures from each other. 

They rewrite posts of others as their own.

So:

1. Take a successful post.
2. Rewrite it to fit your own story.
3. Publish it.

That easy?

Yes -amazing right?!

PS: Don't steal. Be creative. Talk about yourself. 

<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fyourwelcome&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#Yourwelcome</a> &nbsp;

Here's my checklist for high-quality LinkedIn posts.

I use these criteria to write my own and my client's posts, as well as to review the ones they write by themselves.

I've never put them into words, but here they are now:

1) Clearly identified audience.

Make sure the people the post is written for is clearly known. This influences everything.

2) Strong and short hook.

By far, the most important thing. Is it a scroll stopper? Does it fit in one line on mobile? (9-10 words)

3) Provides tangible value.

What do people get in return for spending 1-2min reading this post? If not useful, re-write it.

4) Written and visual alignment.

When using a visual, there must be a clear complementary benefit between that and the text.

5) Text has a logical flow.

Intro, body, and conclusion, all parts need to click and make sense together.

6) Enough context is provided.

Always make sure there is enough information for anyone to understand it (assume nothing).

7) It’s easily readable (and mobile-optimized).

No more than 2/3 lines of text without a break. Clear language, no fancy words. Short sentences.

8) Key information is highlighted.

Use bullet points/lists to make the value of the post stand out (so it's more tangible).

9) CTA is aligned with the post’s goal.

Strategically, every post should have a goal. When using CTAs at the end, make sure it makes sense.

-&gt; In this case, I'm building authority so the CTA is for you to save this post and use it later (or repost it).

💁5 essential skills you must have in order to craft a good LinkedIn copy.



➡️ Creativity:

Are you creative enough in your writing?

A top-notch copywriter thinks outside the box!

Crafting compelling and imaginative content always grabs attention. 

Example: "Make a copy regarding topics that your audience are interested in, it'll definitely help you doubled the engagements.."

➡️ Research Skills: 

Conducting enough research before writing a LinkedIn copy is crucial.

So, always DIG DEEP! 

A great copywriter knows their audience and market. 

Showcasing this, "Conducted in-depth market research leading to a 20% increase in product appeal."

➡️ Adaptability: 

Adapt thyself according to your changing trends.

Because trends change, and so should your copy! 

An adaptable copywriter molds their style to suit various platforms. 

For instance, "Successfully adjusted tone for social media, resulting in a 30% rise in click-throughs."

➡️ Storytelling: 

Using the storytelling power in your writing is important.

Always weave magic with words! 

A skilled copywriter tells a story that resonates.

 E.g., "Crafted a brand narrative that elevated customer connection, boosting loyalty."

➡️ Attention to Detail: 

Always pay attention to detail.

The devil's in the details! 

e.g. An eagle-eyed copywriter catches typos and ensures perfection. "Meticulously proofread content, enhancing brand credibility."

Master these skills, and you're on your way to copywriting excellence! 

P.S)) Which skill do you find most crucial?

Share your thoughts!

-------------- 
Follow <a class="link" href="https://pk.linkedin.com/in/asma-rafat-80ba8142?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Asma Rafat</a> for more valuable content on LinkedIn growth hacks, copywriting, and freelancing tips.

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Your personal brand is worth more than gold. 

Follow these 20 rules to thrive on LinkedIn. 

1. LinkedIn is a game, and everyone is playing.
↳ Choose your own goal.
↳ Example:&nbsp;followers, likes, sales. 

2. People are playing different games.
↳ There are people with 1k followers making more money than you, and people with 100k earning less. 

3. Consistency is important
↳ To be a serious player, you have to show up. Those “I’m back after a month o ff” posts, just tell me you’re not serious. 

4. Your network is your networth. 
↳ It’s cliche, but true. 
↳ Other than my cofounder, everyone from my team is from LinkedIn.

6. Different rules for different people. 
↳For some, carousels work, for some it’s text and photo. 
↳ Don’t do what people tell you to do, test your account and analyse.

7. Engagement matters, but not as much as you think. 
↳ People spend hours engaging on LinkedIn, and it does boost your profile. 
↳ But there is a limit. My reach is more with 20 comments, than it is with 200.

8. Content is 99% of the game. 
↳ People spend too much time worrying about the algorithm and shadowb*nning. 
↳ If you spent this time improving your content, you would be better off. 

9. People don’t really care about you. 
↳ Everyone is trying to further their own cause.
↳ Imposter syndrome is in your head. Get your thoughts out there. 

10. Get on calls. 
↳ Comments are okay, DM’s are good but alls are GOLDEN. 

11. Put some ‘personal’ in your personal brand. 
↳ Videos people. They won’t get as much reach, but people get to know you. 
↳ You are your brand, so show yourself. 

12. AI pictures suck. 
↳ You are not a perfect AI creation, use your real picture. 

13. AI comments suck.
↳ C’mon guys, just stop it. 

14. AI is not the answer. 
↳ You’re trying to create a personal brand here. 
↳ If you spent as much time learning copywriting as you did trying to hack the system with AI, you might actually create decent content. 

15. Getting hate sucks. 
↳ I thought hate messages wouldn't affect me, but they do, obviously.
 ↳ Try and be rational, if 99.9% of comments are positive, you’re fine. 

16. LinkedIn is a b*tch. 
↳ I have been banned twice, and I still don’t know why.&nbsp;Tread carefully. 

17. LinkedIn is a tool. 
↳ Over the last 6 months, I got addicted to LinkedIn, and then got over it. 
↳ Remember, this is a professional tool, set your purpose and fit LinkedIn into it. 

18. Delete the app. 
↳ You don’t need to be wired into LinkedIn 24/7. Set yourself boundaries. 

19. Set your damn goals. 
↳ 90% of you are posting with no goal in mind. 
↳ What are you trying to do? 
↳ Work this out first, and suddenly your content plan is much easier. 

20. Sort your profile out. 
↳ I had an ugly profile for so long. This will damage your brand.
↳Try to be excellent in everything you do. 

Get my 100+ page ultimate ChatGPT Guide when you join Mindstream 👇
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You'll also get 25+ cheat sheets and AI guides.

<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fai&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#AI</a>&nbsp;<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fpersonalbrand&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#personalbrand</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcontentcreation&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#contentcreation</a>

LinkedIn is like a theatrical performance.

And every performance needs an audience.

But here's something most people won't teach you.  

-They'll tell you to comment to hack the algo.
-They'll tell you to post just to be visible.
-They'll advise you to comment on x amount of influencers a day to get better reach. 

All of this to build a bigger audience so the spotlight seems brighter. And that's all great. But they forget to tell you this. 

Real audiences are relationships. They're not just a public show.

-Invite them behind the stage curtains.
-Drop them a DM to show you support them too.
-Start conversations with no agenda. 

And do it with good intentions.

I'm not telling you this to influence the algo. I'm telling you this to build real connections that help you and help those you do this for.

Because true connections aren't just about being seen. 

They're about seeing others too.

Following the success of my last year’s ’<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Flinkedin&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#LinkedIn</a> things of 2022 to retire in 2023’ post, which gave me exactly 1472 new followers - according to people who are counting (my) followers - here are 11 LinkedIn things of ’23 to retire in #2024: 

1)) Listing how - even though your house was on fire 3 times this year, your laptop was stolen &amp; scammers cleaned your bank account so you had to work on your Nokia 3310 the whole year, while moonlighting as an Uber driver as the sole breadwinner in your chronically ill family of 13 kids, you managed to hit 7 figures in your solopreneur business, run a triathlon, while also holding a board seat in a Fortune 500 company, and adding 33 new properties to your rental apartment portfolio, but you’re gutted that your side hustle startup failed to invent a cure for brain cancer due to the shortage of VC funding - while I’m crying picking up crisps and my shredded self-esteem off the floor reading 10 variations of the same story every single day. Instead of finishing that one thing I just wanted to do before I learned that apparently, everyone on LinkedIn except me is a superhero. Why, oh why? Well we all know why. But it’s super-annoying. So just stop. 

2)) Dramatically declaring you’re going on a “LinkedIn sabbatical/detox/cleanse”, only to share 3 posts per day 2 days later. 

3)) Solopreneurs dunking on FT employees. FT employees dunking on solopreneurs. Employers dunking on everyone. Like the term of your contract is suddenly a status symbol, sweet mother of Jesus. 

4)) This one’s for the ladies: The endless onslaught of unrelated selfies. I only learned to spell “moisturiser” in my mid-thirties so I really, really can’t beat you to this game.

5)) How you use ChatGPT to do every little thing nobody’s interested in &amp; can do 3 x faster without it.

6)) Dramatically announcing how you’re going to be off for an entire eternity of 3.75 business days you’ve frivolously decided to afford yourself for the first time in 5 years. And how you’ll spend them on gobbling down lashings of pizza (accompanied by your size 0 selfie) with your numerous friends and family. But you will be checking your DMs if it’s *urgent*. And P.S. btw. you’re accepting clients for 2024 - and you have only 2 slots left for your 1:1 discovery call for $297 per hour, and they are filling fast, babe!

7)) Saying that SEO is dead. 

8)) Being rude and calling it “positioning”.

9)) Telling everyone you’ve earned my annual salary pre-tax on selling your ebook in 2 weeks, and then asking for free advice/contribution to your next one in DMs, or worse still - a $297 loan because “everybody knows it’s been a hard year”.&nbsp;Would be quite funny if it wasn’t true.

10)) Posting unbacked “stats” and ignoring everyone who’s calling you out in the comments. 

11)) The Beckham meme. I *am* being honest. It’s like two months old now and memes have the longevity of a sandwich. 

To a better tomorrow, fellow LinkedIn kids. 🥂

What have you been up to this year?

2023 Wrapped (Marketer's Edition):

I started writing on LinkedIn mid-2022 with the sole purpose of trying and figure out how to build an audience to drive visibility for my business. Coming from a sales-led background with two previous startups that offered products to enterprises, I had no idea how to create inbound through marketing.

After a year and a half of sharing stories and lessons I've learned bootstrapping three companies every week on LinkedIn (2-5x per week), I can only attribute a negligible amount of direct revenue to my business. However, I've started to build a personal brand, been invited as a guest on podcasts, learned many strategies for free, supported others in need of a mental boost, forced myself to think about my business in new ways, made friends who are genuinely rooting for my success, and built a community of 40+ founders to exchange ideas with at our fingertips (one founder I'm even going to a festival with today!).

At the beginning of this year, I questioned how I could possibly differentiate myself amongst the sea of creators and entrepreneurs who also contribute here; founders and executives who are much more experienced and successful than myself. I thought that the best thing I could do was to be my truest self: the most normal, average, and relatable founder next door. Since then, I've only shared stories, lessons learned, and opinionated POVs from my personal experience.

These stories have gotten 7m impressions with 14 posts going viral (over 100k impressions). Thank you to everyone who took the time to read my posts, you can't imagine how encouraging it has been. I look forward to sharing more in 2024 as we aim to take eWebinar to $2m ARR and beyond by December next year.

These are my top 10 posts of 2023 👇
___

I'm <a class="link" href="https://th.linkedin.com/in/melissakwan?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Melissa Kwan</a>, 3x bootstrapper sharing stories &amp; lessons weekly.

Follow me + hit 🔔 to stay tuned

Everyone at TalentBee will close laptops today and return to work in January.

I think getting a bit of rest for the whole team after a busy year is crucial.

Everyone is getting a normal full salary from December, and our team fully pays for these days off.

Here are 5 successes and 5 f*cks ups from this year:

✅ Build a brand - it pays off.

✅ Throwing a +300 people's birthday party

✅ 0% customer churn

✅ Giving our team members much responsibility --&gt; It's not easy for them, but they are growing so fast.

✅ Growing our MRR to + 30 000€

❌ Too many development projects at the same time and no focus

❌ Not enough time and focus on sales

❌ Not understanding when my team members needed help and solving the problems for them

❌ Not succeeding in onboarding new people to TalentBee's ways of working in the way I should have

❌ Not talking enough about our vision and mission but focusing too much on the hard numbers

There are a few more hours of work today and then on the holidays.

Enjoy Christmas and Happy New Year 🥰

The best LinkedIn growth hack I'm using this 2024:

(that works without posting 10x a week)

Raise the bar for every single post you write.

Here's the three-step process I use daily:

1. Set the standard for your content.

Choose 2-5 creators that align with you.
Read and analyze their top-performing content. 
Use that as the standard of what "good" content is.

2.⁠ ⁠Practice writing every day. 

Pull out 10 pieces of content you like from others.
Pull out 1 main idea from each of those posts.
Study patterns, frameworks, and topics.
Emulate it in your own content.

 3.⁠ ⁠Review data and iterate

Look at likes to see if it resonated.
Look at reshares to see if it's interesting.
Look at comments to see if it was valuable.
Look at reach and see which topics are popular.
Look at leads generated "per post" -&gt; double down.

4. [Bonus] Use these frameworks:

For hooks: Always focus on 1 topic.

↳ The best [x] lesson you'll receive:
↳ Unpopular opinion:
↳ Harsh Truth:

For the body: 

a. Hook
b. Re-hook
c. Hint at the problem and solution
e. Show exactly how to fix the problem
f. Add a quick win or motivational quote
g. End with a clear solution for the reader

Too many people tell you the "solution"
But they never tell you the actual answer.

That's how you fix it, and how you can stand out.

Every single day you write, follow these 4 steps.

Stop settling for writing average content, please.

Become part of the 0.1% in 2024. Happy New Year!

PS ♻️ REPOST if you found this useful!

---

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I made my first $10,000 on LinkedIn in 2020. 

I've rebranded at least 69x. Outlasted all my peers.

Here's how I reinvent my brand (and you can too) 

Most new users on LinkedIn make one big mistake. 

They assume people care.&nbsp;
Here's a harsh truth for all of you.&nbsp;
Pull up your pants and get ready for this...

Nobody, and I mean NOBODY, cares about your brand.

Everyone scrolling the LinkedIn feed is:

-looking to learn
-looking to be entertained
-looking for some more clients
-looking for some inspiration to go back to work

Nobody spends more than a few seconds reading your content and caring about what you say.

This is true whether you have 5k or 500k followers.

I've reinvented myself 69x or more.
It's easy because I also know this truth.&nbsp;
People forget; no, really, they do.

I took a unique route to build a personal brand.

Instead of picking common branding themes.

I went with weird things to be known for:

In 2020 I was "the guy who hated bacon"&nbsp;
In 2021 I was "the meme/discord/part time wizard"
In 2022 I was "the unhinged drunk campervan guy"
In 2023 I was "the hustle bro/traveling/agency guy"

In 2024 I will be "the AI in a not boring way guy" and...

By Q3, I'll probably evolve to something different. 

Here's the deal:

Nobody remembers my bacon posts.
Nobody remembers my meme battles.&nbsp;
Nobody remembers the campervan guy..
Nobody remembers I've been banned 7x...

(ok maybe a couple of people) 

But really my followers care about one thing:

→ What do you make me feel now Luke?

It's actually freeing. 

Here's a tip.

The next time you overthink your brand. Do this. 

STOP what you are doing. 

Walk over to a mirror. 

Look at yourself. 

Say these words: "Nobody cares; I'm free to change, pivot, and adapt. I will outlast everyone" 

Now go back to your computer and get to work. 

Because if you want to still be on LinkedIn in 2025...

You have to take some chances.
You have to be willing to change.&nbsp;
You have to adapt and get better.&nbsp; 

LinkedIn changes fast.

I'm ready.

Are you?&nbsp;

My content got close to 2M impressions this year. 🤯

And I only started taking this seriously in March.

209 posts &gt; 65 generated leads &gt; 15 clients.

2023 FY Revenue: €20-25k

It's not much but it's honest work. 😅

2023 was a year of transition. I quit my full-time job and proved to myself I could do this on my own.

2024 will be a year of consolidation. I still got tons to learn and fine tune along the way.

Bring it on! 🔥

Want to leverage LinkedIn in 2024? 

Do this 👇 

Commit to it for 30 days. 

- 30 days of posting 
- 30 comments per day. 

Don't worry about the results. 

Learn to do something consistenly first. 

That's what my boy <a class="link" href="https://il.linkedin.com/in/ruben-hassid?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Ruben</a> did 20 months ago. 

He just hit 300k last night. 

His life has done a complete 360. 

How? 

Because he committed to LinkedIn for 30 days. 

The rest is history. 

If you want to learn how Ruben built an AI empire in 20 months Ill be dropping his entire case study in my newsletter tomorrow. 

We have been mates since he was at 2k so I have studied his journey very closely. 

Learn all the insights from his success here: <a class="link" href="https://lnkd.in/g_yc4P-r?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/g_yc4P-r</a>

P.S- Watch this video to see his reaction as he hit 300k last night!

I'm 1 of 900 million people on LinkedIn.

Every one of these users has their own mission and purpose for being here.

Some say the noise is distracting or competitive.

In reality, it can help you become more aligned with your own mission.

Reframe your perspective:

'All these different opinions are clouding my own mission.'

↓

'These different opinions are allowing me to reshift and position myself to ensure I stand out.'

You don't have to be another number on this platform.

Choose to be an individual with a unique presence and purpose.

Stick to what you know and share it in a way people understand.

Become the sheepdog in that field of sheep.

Something founders don’t talk about enough on LinkedIn:

Their life stories.

The challenges you had in your life are what shaped you into who you are today.

Most founders are undervaluing personal content.
They rush to get a “quick win” in revenue with “industry” technical content.

But, you see there’s a problem.

If people don’t connect with your content, you’ll lose them.
You gotta make them like you and trust you. 
You gotta share impactful ideas.

Or better say— make your ideas impactful.

This turns them into customers. 
Loyal customers.

It’s all about the long-term game :)

And I get it—

It’s easier to about what you do.
And give away industry stats and insights.

BUT…

It’s the raw side that people want to see.

• Your journey
• Your mistakes
• Your struggles
• Your tough times

All the unsexy stuff you don’t share.

You’re afraid people will judge you.

But, the truth is…they will judge you anyway. 
No matter what you do.

So you might as well start showing up and build your reputation.

But, the truth is…they will judge you anyway. 
No matter what you do.

So you might as well start showing up and build your reputation.

Let's help you get started on LinkedIn TODAY 👇

Buckle up because this has a 100% success rate.

LinkedIn is full of posts like: 

- 69 steps to start.
- Carousels and guides to grow. 
- Tips &amp; tricks you should steal so you can feel like a thief. 

Newsflash: None of these will ACTUALLY help you get started.

Why?

Because your problem isn't a lack of knowledge.

Your problem is fear.

Fact is:

You don't hit post because YOU ARE AFRAID YOUR post will fail.

Here's the solution: 

GIVE YOURSELF a "grace period"

Here is how it works:

- Decide to post for 30 days regardless of your posts performance.
- Write down ONE thing you can improve on EVERY DAY.
- Implement that lesson in the next post.

If you do this for 30 days you will learn exactly what works with your audience and what does not. 

It's a rite of passage BECAUSE: 

YOU CANNOT make good content without first making bad content.

Don't be afraid of being the rookie.

Instead, Be proud of taking action. 

Les Brown said it best: 

“You don't have to be great to get started, but you have to get started to be great.”

P.S- Tag me when you write your first post. Ill be there to support you ❤️

Need inspiration for your product onboarding? Look at <a class="link" href="https://www.linkedin.com/company/mirohq?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Miro</a>'s approach, it's brilliant.

I come across a number of product onboarding mishaps, especially for those launching a self-serve offering:

🚫 The product is too confusing w/o sales or success helping out
🚫 There's too much of a blank slate
🚫 It's unclear 'what's in it for me' as a user
🚫 There's no personalization for specific use cases, jobs to be done, or levels of intent

Miro avoids these missteps and has one of my all-time favorite product onboarding experiences. What I'm digging 👇 

1. Onboarding begins on the website.

 - Miro has compelling messaging ("take ideas from better to best").
 - They build trust with social proof ("based on 5,149+ reviews").
 - You start building familiarity with the product through product images across desktop, mobile, and presentation-ready devices.

^All of this gets people inspired and motivated to put in the work. 

2. Nudges folks to sign up with a work email, but doesn't require it.

 - "We recommend using your work email -- it keeps work and life separate"
 - This positions Miro as a business-grade product.
 - Why should you care? Business sign-ups are &gt;&gt;&gt; freemail/Gmail sign-ups, but you may not want to entirely shut off the ability to sign up with a freemail domain (especially if you sell to developers).

3. There's no blank slate.

 - The app comes pre-populated with recommended Miro boards.
 - These templates include templates sourced from the Miroverse community, adding social proof.
 - Template recommendations are personalized to different use cases.

4. It's obvious what to do next.

 - Miro doesn't have excessive in-product tours or pop-ups.
 - It doesn't need them; the whole experience is extremely intuitive without it.

What else did I miss?

---

🎁 Even more impressive than the tactics is Miro's *approach* to evolving user onboarding over time. Go behind-the-scenes with Head of Growth Design <a class="link" href="https://nl.linkedin.com/in/ekaterina-syuma?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Kate Syuma</a>: <a class="link" href="https://lnkd.in/eQM8j99Z?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/eQM8j99Z</a>

<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproduct&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#product</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fux&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#ux</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fplg&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#plg</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgrowth&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#growth</a>

24 content ideas to kick off your 2024...

1. Re-introduce yourself to your network.

2. Share your goals for the year.

3. Address a client pain point and how you solve it.

4. Post a networking events you attend.

5. Create a listicle of your favourite podcasts.

6. Share a business lesson and the context as to how you had to learn it.

7. Share a client testimonial.

8. Use a famous individual as a case study to drive your message.

9. Any industry trends you expect to see in 2024.

10. Create a graphic of resources that help you in your job. e.g slack, teams etc.

11. Share career advice to someone entering your industry.

12. Share what you do outside of work.

13. Highlight a recent project you worked  on.

14. Re-purpose your best performing posts.

15. Do a giveaway.

16. Post a growth hack.

17. Create a poll to find out your audiences biggest pain points.

18. Share any marketing campaigns that have stood out to you.

19. Collaborate with a creator who you share a posting topic with.

20. Raise awareness of a good cause you're involved in.

21. Share your recent company socials.

22. Do a BTS of your day.

23. Share lessons you've learned about your industry.

24. Answer a question you're asked a lot by clients.

Have you thought about what content you'll be posting in the new year?

P.s I was hoping to spend my week off outdoors but it seems the UK is in storm season so here I am 🙃

🔔 Drop me a follow if you found this useful 

"I get 10+ leads a week..."  
  
"I got 20 leads from one post..."  
  
Blah, blah, blah.  
  
You probably see posts like this on Linkedin.  
  
But, here's what you don't see:  
  
- How many leads were qualified  
- How many leads were closed $$$  
- How much revenue was generated (with proof) 
  
Don't fall into the comparison trap.  
  
You don't need 100 meetings a month to scale.  
  
You need a few highly-qualified leads, every week.  
  
That's the goal.  
  
Shameless pitch below :)  
  
P.S. If you sell a high-ticket offer and have above 3k followers. DM me, I'll show you how to achieve this in 60-90 days using Linkedin &amp; funnels.

It's easier than ever to create content....

But it's harder than ever to stand out.

Good content is not enough. It has to be great.

So what separates good content from great content?

Personal stories driven with personality.

And most people don't know where too start...

But I'll make it simple for you:

Part 1:

Time, person, place...

Example:

7 years ago I walked into the woods.

Part 2:

Problem/conflict.

Example.

Then a stray dog ran towards me.

Part 3:

Solution.

Example:

I was nervous but pulled the jar of peanut butter out of my backpack.

The peanut butter tamed the wild beast which became my pet.

Part 4: 

The lesson.

Example:

Always carry peanut butter with you when you travel.

It'll save you if you get lost and will make any animal your best friend.

So remember:

Be silly
Have fun
And be yourself when you share content..

People love that...

P.S.

If you enjoyed this:

1) Follow me for tips on storytelling and online biz

2) ♻️ Repost this to share with your network

7 mistakes that get the LinkedIn police on you (avoid these): 
 
1. Writing posts purely to brag about results 
2. Writing posts with fake results for likes 
3. DMing people with cold sales pitches 
4. Tagging people just for impressions 
5. Commenting just to start beef 
6. Expecting to go viral 
7. Hating on others 
 
+ Bonus one:  
 
8. Blaming the algorithm if your posts suck 
 
If you want long-term success... 
 
Don't make these mistakes. 
 
(Please) 
 
P.S - Yes I did write this post purely around this picture. No regrets. 
 
_____ 
 
Thanks for being here my friend. 
 
If you enjoyed this, please consider: 
 
• Reposting/saving this if it's useful ♻️ 
• Giving me a follow (&amp; hit that 🔔) for more 
• Grabbing my 2024 content checklist (to make sure you crush this year) 👇

3 reasons you may fail to sell services on LinkedIn in 2024…

#1 You’re too distracted 💎🏃

• you sign up for events &amp; never attend.
• you start a conversation &amp; forget to reply.
• you have no strategy (or keep changing it).

#2 It takes you too long to act 🔁

• 5 days to add 10 new prospects to your network.
• 4 hours creating a carousel that gets 2 likes.
• 3 weeks out of every 4 procrastinating.

#3 You use robots too much 🤖

• you reply to comments with AI.
• you outsource creativity to GPT.
• you earn LinkedIn badges with it.

You can’t act or think for yourself. 
And you’re becoming lazy. 

The people doing this are destined to fail long-term 👀

I’m normally encouraging, but today I'm angry. 

Because I see people wasting opportunity and talent by making these mistakes. 

And I don’t want you to fail… 

But hey, at least now you know 3 traps to avoid this year. 

P.S. if you want to learn a winning strategy for 2024 (where I’m more empathetic, encouraging and supportive of your goals 😉), jump into the RPG workshop next Monday. 

I'll leave the link in the comments. 

#2024 <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcreators&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#Creators</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgamification&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#Gamification</a>

Every marketer makes this BIG mistake.

(That costs them a LOT of money 💰)

And you probably make it too:

You think people care.

Care about your copy.
Care about your product.
Care about your features.
Care about your blog articles.
Care about your infographics.
Care about your landing page.
Care about your LinkedIn posts.
Care about your website design.
Care about your value proposition.

Spoiler: You care. They don’t.

These are all tools.

Tools to make them care about:
What’s in it for them.

→ What can they learn?
→ How can they save time?
→ How can they look good?
→ How can they make money?
→ How can their life be made easier?

Stop marketing for yourself.

Start marketing for them.

How to be a great startup founder:

Don&rsquo;t be an asshole and don&rsquo;t have an ego.

Talk to customers and really listen to them.

Be optimistic, positive, and inspire others.

Solve one painful problem not 100

The $100M egg 🥚

1950, General Mills launches a new product:

Cake mixes, under the Betty Crocker brand.

They included everything needed:
- Dry ingredients
- Milk &amp; eggs (in powdered form)

All you needed to add: Water.
An error-free product.

General Mills thought they had a surefire winner.

But they were wrong.

For some reason…
They couldn’t convince people to adopt it.

So they made a unique move:
They brought in a team of psychologists.

“Why were consumers resisting it?”

The answer was clear: Guilt.

Yes, the product was convenient.
But consumers felt like they were cheating.

They were getting more credit than deserved.
And this made them stop using the product.

General Mills had to act fast.

Most marketing-led companies would have addressed the guilt issue in their ads and positioning…

But General Mills did something different:

They changed the product.
No more powdered egg.

And relaunched with the slogan:
”Add an Egg”.

Betty Crocker cake mix sales soared.

It was a genius move:
- Fewer ingredients in the product
- No impact on the final result (cake)
- Sense of ownership (I made this cake)

Adding an egg,
Adding a tiny bit of “extra work”,
Actually made the product better.

(IKEA has a similar effect with their products)

Today, Betty Crocker accounts for $1.5B in sales each year. Nearly 30% of General Mills annual sales.

P.S. Do you know this egg?

Story in the comments.

I never thought I'd be a content creator.

- I’m not a good writer
- I’m an introvert at heart
- I’m more technical than creative
- I wasn’t confident in my knowledge
- I thought no one would care about my content

But I saw the opportunities it could bring.
And like most skills - that it could be learned.

So I started posting.

Again, and again, and again.

533 posts and 38,000 followers later…

<a class="link" href="https://fr.linkedin.com/company/favikon?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Favikon</a> ranked me #5 Growth marketing creator.

→ LinkedIn is now 35% of my revenue
→ I’m building the network for my future
→ I have enough content to write a short book

So next time you think you can’t,
Or you’re scared to do something.

Do it scared.
And do it again.
Then again, and again.

Whether it's:
- Writing that post
- Going to the gym
- Selling that service

Do it intentionally.
Every day.
For a year.

It'll pay dividends.

You won't regret it.

I've written 532 posts. It took 200+ to realize:

More writing ≠ Better content*

9 ways to (really) improve your writing:

1. Thinking → to help your clarity
2. Editing → to improve readability
3. Talking → to hear different takes
4. Reading → to sharpen your ideas
5. Engaging → to build your audience
6. Formatting → to refine information flow
7. Experimenting → to broaden your content
8. Repurposing → to improve your efficiency
9. Publishing → to get feedback on your ideas

Everything above follows the 80/20 rule.

It’s less about the time spent.
And more about the intentionality of it.

Use your time wisely.

Tinder economics.

Or how bad apps can make more $$$.

Imagine you’re building Tinder.

You want to help people meet, right?
Then you optimize for matches.

But if people meet…they uninstall Tinder.

Keep in mind — this is a business.
Some revenue comes from in-app ads.
But a substantial part comes from premium plans.

So the same problem arises.

Paying for a premium plan to get more matches?
More likely to match and…cancel their subscription.

If Tinder was building a product to help people…
They would optimize for people meeting.

But they don’t.

They optimize for the least amount of matches possible while maintaining hope high.

To keep users coming back for more.
Locking users into a desperate search.
Offering validation through paid premium plans.

...only to increase match rates temporarily.
Until they flatline to the minimum, once again.

So is Tinder a bad product?
It depends for whom.

But they made $1.8B in 2022.

Saturday we hit +35,000 followers 🎊 

Everyone asks: "Is it worth it?"

+8 000 000 content views
+28 000 comments
+67 000 likes

The "free" exposition itself is worth it.
But you’re not here for the vanity metrics.

Direct impact on my revenue (closed):
— 5.5k views of my LinkedIn guide
— 5-figures automation freelancing
— 5-figures writing courses/teaching
— 5-figures ghostwriting for SaaS Founders
— 4 consulting calls booked (LinkedIn/Automation)

For a total of 6-figures of potential revenue.
Only through creating LinkedIn content.
On top of my full-time job.

How much effort does it take?
+500 posts
+500 hours creating
+1000 hours engaging
+30 networking coffees
+50 new creators friends

I’m not going to lie.
At first it was a bit of a chore.
But I’ve learned to love it over time.

What’s next?
— Not more, but higher quality content
— Launching V2 of my LinkedIn guide
— Creating my automation course
— Launching my first micro-saas
— Booking more consulting calls

Wish you could get similar results?

1. Don't forget: You can't do it alone

— Build a relationship with your followers
— Make friends with your fellow creators
— Help your potential clients, for free

2. Keep your eyes peeled for my guide

— Upgraded V1: 12k-word guide
— +2000 hours of experience condensed
— How to turn your audience →&nbsp;Side hustle

No 6-figure promises.
Just a collection of everything I know.

Thanks to all of you, for everything 💙

Ever heard of the PayPal Mafia?

These ex-PayPal employees co-founded:

- Yelp
- Tesla
- LinkedIn
- YouTube
- Palantir Technologies

...and many more!

"Once You're Lucky, Twice You're Good"

But more importantly:
This shows the power of a strong network.

Surround yourself with smart people.
Play long-term games with them.
You'll inevitably win.

Have a nice Sunday LinkedIn fam 🫶

2023 was my best year so far.

But it wasn’t all sunshine &amp; rainbows:

→ Personal

+ I worked on making myself happy.
+ I lived abroad for the first time in 15y.
+ I discovered a beautiful country &amp; culture.
+ I took care of my health. And a better diet.
+ I cut down on drinking (less than once/week).

- I still drink more often than I probably should.
- I didn’t go to the gym as much as I planned.
- More time spent working than w/ friends.
- I struggled to maintain motivation.
- I still overthink way too much.


→ Professional

+ 4x monthly recurring revenue.
+ We closed our first big US deals.
+ First signs of success with our SEO.
+ New successful GTM initiative (Sales).
+ First successful year of making $ online.

- Startup Growth is hard. It made me doubt.
- To be an employee. Or work for myself?
- I lost 4 big deals (that we needed).
- I lacked organization. It hit hard.
- I had doubts about my value.


→ LinkedIn

+ 9 million total views.
+ More writing for “myself”.
+ 3.4x follower growth (+30k).
+ I made some amazing new friends.
+ Confidence in my creator-audience fit.

- Motivation dips with algorithm changes.
- 7 high-effort posts didn’t perform.
- Slower growth induced doubt.
- Not enough “new” content.
- I ignored too many DMs.

We all love to share the good.
Or rather — it’s hard to share the bad.

But without both sunshine and rain there would be no rainbows.

What's 1 good &amp; 1 bad thing about your year?

361 posts in 361 days in 2023.

My top 10 LinkedIn post awards:

1.&nbsp;Best post 🏆
- Onboarding skips: 70% down to 22%.
→ <a class="link" href="https://lnkd.in/eH-J4tZB?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/eH-J4tZB</a>

2. Favorite post 🏆
- Tinder economics
→ <a class="link" href="https://lnkd.in/ebRhQBAy?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/ebRhQBAy</a>

3. Highest effort post 🏆
- The (Magic) Landing Page Formula (1.5h)
→ <a class="link" href="https://lnkd.in/evCWX7Uj?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/evCWX7Uj</a>

4. Best carousel 🏆
- The #1 cold email framework (184k)
→ <a class="link" href="https://lnkd.in/e5nFyph4?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/e5nFyph4</a>

5. Most comments 🏆
- "How to LinkedIn" release post (1748)
→ <a class="link" href="https://lnkd.in/eHtzRVwd?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/eHtzRVwd</a>

5. Most views 🏆
- The LinkedIn effect (501k)
→ <a class="link" href="https://lnkd.in/eSvTC4Rr?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/eSvTC4Rr</a>

7. Least deserved 🏆
- People on LinkedIn (285k)
→ <a class="link" href="https://lnkd.in/egxJEss6?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/egxJEss6</a>

8. Funniest 🏆
- Marketers then vs. now
→ <a class="link" href="https://lnkd.in/eKEg3iMj?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/eKEg3iMj</a>

9. Highest engagement % 🏆
- Drake's e-commerce store (7%)
→ <a class="link" href="https://lnkd.in/e5bnUD7X?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/e5bnUD7X</a>

10.&nbsp;Highest reach/effort ratio 🏆
- 9 Tools to create video 10x faster (40k/min)
→ <a class="link" href="https://lnkd.in/eu_HCjB5?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/eu_HCjB5</a>

All of these total:
→ 9M views 
→ 100k engagement
→ ~45k € of revenue (for a side-hustle)

Let's do even better in 2024 👊

DON'T sleep on video SEO in 2024.

<a class="link" href="https://uk.linkedin.com/in/timminton?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Tim</a> and I will be live in 1 hour to explain:

→ Finding keywords for video SEO
→ Outranking competitors with video
→ Tips for creating awesome videos
→ Video optimization: what you need to know
→ Technical Video SEO 101
→ #1 free tool to rock Video SEO

Come hang out and ask your questions live!

↯ Link in the comments ↯

See you then 👋

I used to work 6-7 days a week as an electrician I was tired, overworked, and lost. 

All I cared about was making money. 

But after reading "A Man's Search For Meaning" I realized without purpose you pursue pleasure.

Life isn't just about earning it's about seeing the big picture.

When you have a purpose it unlocks the real freedom.

The freedom to see all the possibilities.

So to my fellow writers, marketers, and digital creators seeking to find their purpose, I'll share a slice of personal advice: 

Dive into your past experiences, the challenges you've overcome, and your dreams.

Why?

Your story holds the key to your purpose. 

Let that story be your north star, guiding you towards content that not only goes viral but also genuinely connects and provides value. 

So, begin with your story, and let it illuminate your purpose.

3.5 years ago my business failed.

2 years ago I failed at blogging and podcasting.

1 year ago I only had 100 followers.

Now I have 40k followers, 4500 email subs, and an online business.

What caused the transformation?

Growing pains.

Why?

Because the:

•Struggle.
•Hopelessness.
•And self-doubt doubt are good things.

These are the ingredients for the recipe that we call success.

How?

• Every post
• Every message
• And each story you share is a stepping stone.

The struggle is about building a bridge to your goals. Success won’t come to you, you have to build your way to it.

That’s why you need to learn storytelling. Because the best stories come from the trenches.

Stories:
• Inspire
• Educate&nbsp;
• Motivate
• And entertain

So what’re you waiting for?

-Choose a social media platform.
-Make a bold goal in public.
-Share wins and losses.

With a little bit of elbow grease and time, the results will surprise you….

P.S.

If you enjoyed this:

1) Follow me for tips on storytelling and online biz

2) ♻️ Repost this to share with your network

Most founders aim to create Video Content.

But 99% of them don’t know where to start.

I've partnered with the wonderful&nbsp;<a class="link" href="https://nl.linkedin.com/company/tellahq?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Tella</a>&nbsp;to tell you all about their fab &amp; FREE&nbsp;“Video for Entrepreneurs” masterclass (online course).

In just 2 hours, you will learn all the essentials:

💻&nbsp;Software
🎙️ Gear to use
✂️&nbsp;How to edit
🛋️ Studio setup
🎥&nbsp;How to record&nbsp;
🎞️&nbsp;Videos&nbsp;to make
➕&nbsp;&amp;&nbsp;a bunch more!

It is a self-paced course:

- Watch at your own time.&nbsp;
-&nbsp;Watch as many times.

----
Dropping link to the FREE course in comments.👇
♻ REPOST for your network!
----

P.S. Who here has video content as a 2024 goal?&nbsp;

Copywriting Tip:

Turn copy written in 1st person to 2nd person.

❌ "We're committed to your success."
✅ "Your success is our commitment."

❌ "We believe in delivering excellence."
✅ "You can count on us to deliver excellence."

❌ "We offer a variety of services."
✅ "You have access to a variety of services."

Involve your reader in the conversation.

-----

Next time when you are writing, ask yourself:
Are you speaking 'directly' to your reader?

<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcopywritingtip&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#CopywritingTip</a>&nbsp;<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Flinkedintea&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#LinkedinTea</a>&nbsp;<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Flinkedintips&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#LinkedInTips</a>

5 annoying things about LinkedIn:

1. Forcing us to collaborate on articles.
▪️Why? What's the point? 

2. Can't pin comments anymore. 
▪️Again - Why? 

3. Notification settings. 
▪️Need I say more? 

4. Constantly changing the algorithm &amp; leave us guessing. 
▪️What's with the secrecy? 

5. Can't edit a scheduled post.
▪️🤬

-----
What would you add to the list?
(Let it all out here)

Your 1st MVP may fail. 
Your 2nd MVP may fail. 
Your 3rd MVP may fail.

Then the 4th MVP finds product market fit.

Don't be afraid to pivot.

Worked for Loom, Slack, Discord, Segment, YouTube, Pinterest, Instagram, PayPal, Twitch and so many others startups.

STOP making this big LinkedIn mistake.

-You’ve an offer.
-You write content.
-You get profile visitors.
-They scroll through; find no CTA.
-Bounce off your profile after 30 sec.

All that effort to write content for views =&nbsp;👎

Good content can only get you so far.

An optimized profile is what seals the deal.&nbsp;🤝

-----
P.S. Linking my Profile Optimisation Checklist in comments.
-----

<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Flinkedintea&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#LinkedInTea</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Flinkedintips&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#LinkedInTips</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Flinkedinleads&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#LinkedinLeads</a>

4 Ways to Write a Call-To-Action (CTA):

1) Actionable Next Step:

➡ "Drop me a DM to book a call" 

2) Match the Feeling:

➡ "Are you stuck, tired and need help? I've got you."

3) Handle the Objection:

➡ "Download Now - No email required"

4) Create urgency:

➡ "The offer expires in 24 hours!"

-----
Which CTA type is your fav?
-----

If you found this helpful, consider Reposting ♻️ 
Follow me, <a class="link" href="https://uk.linkedin.com/in/fatima-rasheed-khan?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Fatima Khan</a>, for more content like this.

5 steps to breakthrough!

Navigating LinkedIn can be a lot.

Get ahead.

1. Authenticity is Your Superpower
↳ Be YOU. Share your journey, wins and struggles.

2. Curiosity Fuels Growth
↳ Dive into conversations, explore new ideas.

3. Reach Out
↳ Connect, and build relationships.

4. Consistency is Key
↳ The story about Rome, same goes for LI

5. Collaborate for Collective Success
↳ Rise together! There's room for everyone at the top.

Success on LinkedIn is not a solo journey. 

Break through the noise.
Be kind, support each other.
Create a thriving community of winners.

PS. Are you struggling to breakthrough the noise? Book a discovery call and let’s see if we can break through together.

P.P.S. You've got this.

–

You’re awesome, thanks for reading.

If you found value it would mean&nbsp;
the world to me if you would:

♻️ Repost to help 1 person win
🔔 Follow me PaulKRoberts

2024 is right around the corner. 

Here are 5 signs you need to update your strategy. 

1. You’re not hard to copy. 
2. You have more than one ideal user/customer. 
3. You don’t have the right skills on your team.
4. You’re focused on too many channels at once.
5. You’re hiring a product marketer to communicate your core differentiator (because you don’t really have one.)

To help you create a winning strategy, I'm hosting an intensive workshop in Dec. 

Just comment “2024” below if you want me to send you the details.

People aren’t led by missions, they’re led by people.

Founder A: 

- Wants to go viral
- Wants quick leads
- Wants 25K followers
- Wants to make fast $$
- Wants a cheap ghostwriter

Founder B: 

- Doesn’t care about virality
- Wants to focus on his niche
- Has 2.500 qualified followers
- Prefers long-term opportunities
- Works with a premium ghostwriter

Guess which one will have the best opportunities in 6 months.

PS. Happy Christmas 🎄
PS2. I’m spending time with my family, won’t respond to comments.

This is how you can support a new freelancer starting their adventure in 2024. 

None of these things cost money. 

- Like their posts
- Send a connection request 
- Leave a supportive comment 
- Share useful resources with them 
- Provide tips &amp; tricks they can action
- Ask them if they have any questions
- Refer them to people looking for their skills 
- Offer to share your own story as inspiration
 
But most importantly:
 
- Remind them they're not alone
 
Who's excited about 2024?
 
💌 I've started a newsletter for freelancers
✍️ If you want to sign up that's cool
🔗 Link is in the comments :)

You don&rsquo;t need a unique startup idea.

You don&rsquo;t need to start a new category.

You don&rsquo;t need to be a market leader.

You don&rsquo;t need to disrupt anything.

Just solve a problem you understand, serve customers better than others, and build a sustainable business.

I 2x my LinkedIn followers in 2 weeks

How’s how:

I’ve been on LinkedIn for a bit
But focused on client’s growth

It was time to take my own advice&nbsp;
and go all in on my page growth

Here’s how I did it:

1. Virality
(thanks <a class="link" href="https://www.linkedin.com/company/openai?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">OpenAI</a>)
While maybe obvious,
Going ‘viral’ brings on the followers

How do you go viral?
Well, there’s no exact formula
But there are guidelines of all viral posts:
1. Valuable Info
2. Timely Info
3. Valuable + Timely Info

If you aren’t already LinkedIn big,
You’ll probably need to do #3


2. Collab&nbsp;
(thanks <a class="link" href="https://uk.linkedin.com/in/lukematthws?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Luke</a>)
Great way to:
- Share audiences
- Deliver new value&nbsp;
- Keep things fresh

With collabs,
You can share:
- New POV
- Insights
- Fun
With your audience and the co-creator

To collab:
- Show up, consistently
- Engage with others (comments, DMs)
- Give (support, insights, value) first&nbsp;
- Be a good person


3. Unique Content
If you only say what everyone else says,
Why would people want to follow?

There’s lots of similar info produced here
So use your unique expertise for unique content 


4. Video for the win

While text can be powerful,
They are just words on a screen
With video, you resonate deeper
Your face, your words, your message
You become recognized and trusted
Which isn’t only great for followers
But also for closing more deals&nbsp;
(DM “video” if you need help)


While followers can be a vanity metrics
More deal flow comes with growth (duh)


Show up, consistently,
And you won’t regret it

What has worked for you?

____


A GPT I think is cool:
Kraftful GPT
Get top gurus' product thinking.
Link below:


<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fai&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#ai</a>&nbsp;<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgenz&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#genz</a>&nbsp;<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ftech&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#tech</a>

I'm a little embarrassed by my early days on LinkedIn.

I blasted the same invite to all first 20-30 connections. Maybe more.

“I saw you're into copywriting so I thought to connect”

- Bland
- Overused
- Void of personality 


It worked and was easier for a while
until people on linkedin became more interested in genuine conversations and relationships. 

So I started taking time to go through content, subscribe to or read newsletters, download freebies, etc so I could have something peculiar  and genuine to say.

Point is, we all get used to patterns and so do your audience.

It's why templates stop being effective after they work for a while.

You have to switch things up often for your marketing to work.

Otherwise, you risk…

🔻 Falling constantly behind
🔻 Struggling with your inability to consistently connect with your audience.
🔻 Feeling overwhelmed and frustrated because what used to work no longer does.

 Staying ahead means having a system that is…

🔥 Flexible and adaptable to these changes.
🔥 Optimised and constantly improved based on data-driven insights.
🔥 Streamlined and tailored to fit your business needs and schedule.

Not having time to catch up is understandable but not a good enough reason to stay behind.

 P.s. did you get that invite from me?🙂

Don't:

Focus on features.
Make everyone do the same thing.
Show them everything your product can do.

Do: 

Focus on how your product can help them.
Get rid of "one size fits all" user journeys.
Help them solve their first goal.

Remember that onboarding is just the beginning.

When you give them a positive first impression.

Their likeliness to activate and explore more of your product will increase exponentially.

So just focus on their first steps towards value.

And forget the rest.

---

If you enjoyed this post - Follow me,&nbsp;<a class="link" href="https://il.linkedin.com/in/yaakovcarno?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Yaakov</a>, for more PLG tips and tricks :)
+ ♻ Repost to help someone else

Successful startup founders are not unique.

They are not smarter than you.
They are not more talented than you.
They are not more qualified than you.

But what they are is more dedicated and driven.

It's your mindset and your attitude that build a startup.
It's how you act and how you approach situations.

Are you willing to keep failing and keep rising?

You're much more capable than you think.
It's you who makes the difference.

You can do this!

Startup truth for 2024: It starts and ends with you.

Showing up is a choice.
Hard work is a choice.
Discipline is a choice.
Attitude is a choice.
Acting is a choice.

If you seriously want to build a startup in 2024.

You seriously need to want to change.

Your dreams begin with change.

Your dreams begin with you.

I made this year my most failed year yet!
But it also turned out to be my most successful.

It has been the most challenging, inspiring and educating years of my life.

In the past, when I felt uncomfortable, It controlled me. 
But this year has been different.

I've failed my most ever. The start:

Failed team. 
Failed branding. 
Failed Prodcut design. 

But it's led me to here. The end:

A team that understands. 
A brand I care about.
A design I love.

I used to fail and quit. Now, I fail and progress.
You can do the same. 

Make next year your most failed year yet.

P.S. <a class="link" href="https://uk.linkedin.com/company/cupsly?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Cupsly</a> has some exciting news, but I'll keep you guessing until next year.

How I approached building a startup.
And how you can do the same…

- I tried some things.
- I learned some things.
- I figured out some things.

You'll always have more obstacles than you think.
But not trying to get past these obstacles and quitting.

That keeps you in the same place you started.
You're better than this. 

Take the time to figure out the problem
Then, take the time to fix the problem.

Fixing problems is what startups are all about.
When you do this, you move forward.

Please don't quit.

You want the truth about building a startup. Here it is...

It's going to be much more challenging than you think.

But please remember:

All that has gone right.
All the skills you've developed.
All the obstacles you've overcome.
All the growth you've experienced.
All the incredible people you've met.

Think bigger, dream bigger and believe in yourself.

These challenging times will pass.

Stay focused!

I've spent 10 years mastering marketing. Here are 5 obvious things, businesses still overlook.


𝟭. 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲
Your customer isn't right but your customers are. 
Use their feedback. 

𝟮. 𝗞𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 𝘀𝗶𝗺𝗽𝗹𝗲.
A simple droplet can shape rock over time. 
Simplicity = Focus + Consistency

𝟯. 𝗩𝗮𝗹𝘂𝗲 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗲𝘆𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗲𝗵𝗼𝗹𝗱𝗲𝗿
A banana, duck-taped to a wall was sold for $120,000.
The audience that likes your story will pay your price. 

𝟰. 𝗦𝘁𝗮𝘆 𝘁𝗿𝘂𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳.
Petrol companies promoting sustainability? 
Dishonesty is not sustainable. 

5. 𝗘𝘃𝗲𝗿𝘆 (𝗶𝗻𝘁𝗲𝗿)𝗮𝗰𝘁𝗶𝗼𝗻 𝗰𝗼𝘂𝗻𝘁𝘀
One story can change the direction of your company. 
You decide: Good or Bad.

What open-doors are often forgotten? 

<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketing&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#Marketing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Flessons&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#Lessons</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsharingknowledge&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#Sharingknowledge</a> &nbsp;

Never stop improving your startup.
Be relentless across all departments.

Keep opening up marketing channels.
Keep talking to customers.
Keep building new useful features.
Keep making support faster.
Keep improving the sales process.

It all compound’s and this is how you win.

🥳🎈🎉 

Last month, <a class="link" href="https://nl.linkedin.com/in/rik-renzenbrink-wildbos-contentcreation?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Rik</a> and I founded <a class="link" href="https://www.linkedin.com/company/wildbos?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Wildbos</a>;

Turning 0 into 1 demands a ton of work.

• Sleepless nights
• 14 hour days
• Cold pizza

But we've made it through the first month.

We turned 0 into 1. 

What a Wild- (pun-intended) ride. 

Time for some small celebrations 👏🏼

<a class="link" href="https://lnkd.in/eVRBsUvA?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/eVRBsUvA</a>

90% of solopreneurs &amp; founders get 1 thing wrong.

And it’s slowing their business down:

They focus on chasing revenue.

Instead, focus on:

- Finding a problem you have
- Finding a problem your clients have

Then, offer a transformation.

There’s no secret:

Bad situation → dream outcome.

Don’t overcomplicate it.
Business will follow.

—-&nbsp;
Thank you for reading.

If you found value,

it would mean the world to me if you could:

1. ♻️ Repost to help 1 person win
2. 🔔 Follow me <a class="link" href="https://mu.linkedin.com/in/alexandrehelsen/en?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Alexandre H.</a>
3. 🏆 Join my “Solo Freedom” newsletter 

(see link on profile)

How I used repetition to reach 45.828 impressions (so you can too):

Repurposing is not an option.

- &gt;10% of your followers see your post
- People forget what you wrote about
- Repetition creates trust &amp; familiarity
- Your ideal client needs to be nurtured

Here’s my 4-step guide:

1. Scroll back through old posts.
2. Pick one that resonated well.
3. Adapt it (format, text, context,…)
4. Schedule it a few weeks apart.

For example: 

“How to format your posts” performed well.

I took the main message.

Repurposed it into:

- 2x image + text
- 1x before-after
- 2x text only

And it got me 45K+ eyeballs.

What else can you repeat?

1. Your offer.
2. Social proof.
3. Actionable tips.
4. Your client’s pain.
5. Your unique opinion.

Find what resonates.
Double down on it.

PS. How often do you repurpose your content?

- - - 

Thank you for reading.

If you found value,
it would mean the world to me if you could:
1. ♻️ Repost to help 1 person win
2. 🔔 Follow me <a class="link" href="https://mu.linkedin.com/in/alexandrehelsen/en?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Alexandre H.</a>

7 ChatGPT prompts to boost your LinkedIn profile.

Your profile will become unmissable:

1. About

First, let's start with the "About "section.
It sets the tone for everything else.


2. Headline

Using the "About", you'll create your headline.
Don't hesitate to ask for variations if the result doesn't suit you right away.


3. Banner

This is a good place to talk about the value you bring.
Once again, the information in the about section will help you.


4. Post

Of course ChatGPT will help you with your posts.
Remember to add your personal touch to make it unique.

ChatGPT's default tone can quickly come across as "fake".


5. Hook

Without a hook, no one will read your posts.

You need to find a balance between attracting attention and the promise of your post.


6. CTA

Conclude each of your posts with a clear CTA.
Maybe you want subscribers, DMs, redirection to your newsletter...


7. Strategy

Once you've done all that, ask for a strategy that fits you.
ChatGPT is just the thing for this kind of task.


Remember that you can download the carousel by enlarging it and clicking on the button in the top right-hand corner.

________________________________

I hope this helps!

Follow me for marketing and IA secrets🗝️

How to build a your personal brand on LinkedIn:

(From someone who's built hers from 0-107k)

1. Educate others on one specific skill
2. Write like you think, not like you talk
3. Use comments to build authority
4. Avoid cookie-cutter fluffy advice
5. Connect by sharing your story
6. Master hooks and formatting
7. Post 3-5 times per week

Bonus:

The 'Educational Storyteller Method: 

Each post I write has:

- A platitude → makes it broad
- A story → adds personality
- A lesson → keeps it niche

In a sea full of the same AI content and templates.
 
Resist the urge to be the same.
Follow these steps, and stand out instead.

PS: A lot more video loading this 2024... who's ready?

ChatGPT will make your post go viral on LinkedIn.

Nothing to edit.

Here's how to make a high-end post in 3 minutes:


Step 1

-Choose a post made by a creator you like
Prefer a long post that has already worked well.

-Copy it.
You'll templatize it with ChatGPT.


Step 2

-Go to ChatGPT

-And paste the post you have chosen at the end.
You'll get a template.

Prompt:
"I'm going to show you a post on LinkedIn by popular creator [NAME].

I want you to turn this post into a template so that anyone from any industry can put in their information and get the same result.

Same writing style, same layout, same tone, same sentence length.
Here's the post:
[POST]"

The result will probably not be templatized enough.

In this case, keep asking it.

Prompt:
"I'd like this to be even more templatize so that really everyone can use it, whatever the subject or industry.

Same writing style, same flow, same tone, same sentence length."

Step 3

When you have your template,&nbsp;all you have to do is ask it to adapt to your subject.

It could be about your career, a theme...
I chose public speaking skills for this example.

Prompt:
"Here's the subject I want you to write about, use the template you've just made to adapt it: [TOPIC]"


Bonus Example

You can do it with an article too.

Prompt:
Here's an article, I want you to turn it into a post for LinkedIn, use the template you've just made to adapt it:
[LINK]

_______________________________________

I was inspired by Matthew Lakajev for this tutorial.

I hope it helps!

If you found this useful, follow me for more marketing and IA secrets🗝️

Last week, I made a huge mistake.  
 
On New Year's Day, I shared 2 posts:  
 
1. A post half-written 
↳ A framework of a draft 
↳ That wasn't fully ready 
↳ And wasn't meant to go 
 
2. A hook 
↳ With no following post 
↳ Or anything else to expand 
 
Because I accidentally scheduled them.  
 
+ Being New Year's Day, I didn't see them. 
 
Oops. 
 
But did these posts: 
 
→ Kill my engagement? 
→ Ruin my LinkedIn journey? 
→ Crush my business entirely? 
 
Nope.  
 
I deleted them and things went back to normal the next day. 
 
We all make mistakes from time to time. 
 
It's a part of being a human. 
 
They might be embarrassing. 
 
But most of the time? 
 
They're not the end of the world.  
 
_____ 
 
Thanks for being here my friend. 
 
If you enjoyed this, please consider: 
 
• Reposting/saving this if it's useful ♻️ 
• Giving me a follow (&amp; hit that 🔔) for more 
• Grabbing my 2024 content checklist (to make sure you're ready for 2024) 👇

How to fail at LinkedIn in 2024 (the popular way): 
 
1. Expect results within 1 week 
2. DM sales pitches 100x a day 
3. Post generic-sounding posts 
4. Get grumpy when they don't work 
5. Use AI for commenting 100x a day 
6. Quit because 'LinkedIn doesn't work' 
7. Focus on just getting more impressions 
8. Don't bother with that commenting lark 
9. Don't waste time building 'relationships' 
 
+ A bonus one: 
 
10. Forget about the bigger picture on here. 
 
LinkedIn has the power to change your life. 
 
But you've got to play the long game. 
 
Focus on making those new friends. 
 
Focus on sharing value daily. 
 
And enjoy the process. 
 
P.S - Grab my 2024 checklist to make sure you've got everything you need for 2024: <a class="link" href="https://lnkd.in/efs7m6k2?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/efs7m6k2</a> 
 
_____ 
 
Thanks for being here my friend. 
 
If you enjoyed this, please consider: 
 
• Reposting/saving this if it's useful ♻️ 
• Giving me a follow (&amp; hit that 🔔) for more 
• Grabbing my 2024 content checklist (to make sure you're ready for 2024) 👇

7 mindsets I'm taking into 2024 (to help me grow my business + LinkedIn): 
 
1. Every impression is a person 
2. Helping people &gt; sales every time 
3. Every like/comment is someone's time 
4. Posts get attention. DMs get results 
5. Making friends is the best strategy 
6. Authentic posts &gt; perfect posts 
7. Learn something every day 
 
+ 1 more for good luck: 
 
8. Enjoy the journey. 
 
There's ups + downs. 
 
Embrace the lows, enjoy the highs. 
 
But never stop moving forwards. 
 
That's how we'll win. 
 
Who's with me? 
 
_____ 
 
Thanks for being here my friend. 
 
If you enjoyed this, please consider: 
 
• Reposting/saving this if it's useful ♻️ 
• Giving me a follow (&amp; hit that 🔔) for more 
• Grabbing my 2024 content checklist (to make sure you're ready for 2024) 👇

Some advice for startup founders&#8230;

1. Playing the long game wins 
2. Consistency wins 
3. Doing less better wins 
4. Speed of execution wins 
5. Relentless focus wins

Most importantly believing in yourself even when others don&rsquo;t wins.

The early months set the tone for the entire year, so understanding your past year's performance is essential to refine your marketing strategies and continue to see more growth. It's not just about setting goals but about learning from the past and adapting as you go.

Jan 2023: Struggling business 
Dec 2023: Successful business 
 
Here's the comparison: 
 
Jan 2023:  
 
→ No lead gen system 
→ Winging writing content 
→ Struggling for post ideas 
→ 0 clarity in my offer + help 
→ 1-2 clients working with me 
→ Struggled for post confidence 
→ Felt frustrated + upset most days 
→ Felt like I'd lost myself in the journey 
 
Dec 2023: 
 
→ Efficient lead gen system in place 
→ Clear + focused writing strategy 
→ Clear content pillars + topics 
→ 1 clear offer of how I help 
→ 10+ clients in 2023 
→ More confidence 
→ More happiness 
→ Less stress 
→ More 'me'.  
 
My number 1 secret to making this happen:  
 
→ Daily growth. 
 
Simple as that. 
 
Small wins each day. 
 
You don't need it figured out. 
 
You just need to keep learning.  
 
_____ 
 
Thanks for being here my friend. 
 
If you enjoyed this, please consider: 
 
• Reposting/saving this if it's useful ♻️ 
• Giving me a follow (&amp; hit that 🔔) for more 
• Grabbing my 2024 content checklist (to make sure you're ready for 2024) 👇

My biggest LinkedIn regret: 
 
→ Not learning how to write hooks sooner. 
 
The beginning of my journey went like this: 
 
→ Wrote a post I was proud of 
→ Hit 'post' and waited for it 
→ Watched the post flop 
→ Accepted defeat 
→ Tried again 
 
The main reason? 
My hooks were rubbish. 
So I learned + practiced them. 
 
Here's how I did it: 
 
1. I looked at other creators 
2. I took inspiration from them 
3. I looked for common themes 
4. I started to understand why 
5. I tested what I had learned 
6. If it worked I kept it handy 
7. If it didn't, I tweaked it 
8. Rinse and repeat. 
 
It sucks when a post flops. 
 
I get it.  
 
So give your posts the best chance. 
 
Nail that hook. 
 
Your future posts will thank you.  
 
P.S - You can steal 31 of my best hook as templates. They're in the comments! 
 
_____ 
 
Thanks for being here my friend. 
 
If you enjoyed this, please consider: 
 
• Reposting/saving this if it's useful ♻️ 
• Giving me a follow (&amp; hit that 🔔) for more 
• Grabbing 1 month of proven hooks (to nail hooks instantly) 👇

I started my business with £19.  
 
Over the next 12 months, I put another £1,500 in just to keep the business alive.  
 
Turns out: 
 
→ Posting generic content 
→ Doing without a strategy 
→ Not building a clear offer 
→ Going 'others made it work' 
→ Thinking that it'll just happen 
→ Relying on getting 'a lucky break' 
→ Doing the same stuff over and over 
 
...doesn't actually work. 
 
Here's what I'd do differently if I started over: 
 
1. Get clear on what I want to be known for 
2. Share content that solves problems 
3. Share my story + journey 10x more 
4. Give away as much useful value 
5. DM people who I can help 
+ Help them immediately 
6. Figure out an offer 
7. Start offering that. 
 
I tried selling before I even know who to. 
 
It didn't work + made me miserable.  
 
So learn from my mistake. 
 
And do it the right way. 
 
I promise it's worth it. 
 
P.S - I went to see some old F1 cars. How cool are these? 
 
_____ 
 
Thanks for being here my friend. 
 
If you enjoyed this, please consider: 
 
• Reposting/saving this if it's useful ♻️ 
• Giving me a follow (&amp; hit that 🔔) for more 
• Grabbing 7 post layouts (to kick-start your posting journey) 👇

I just Cashed My First $1.

And it changes everything!

2018, I earned $2,500 for 4 hours of work.
I consulted a city on how to use Instagram.

My mind asked: "Why not more?"
I learned this mindset leads to burnout.

Now I vow to celebrate small wins.

Today marks a new milestone:
My first dollar earned on my journey.

It proves I create value and get paid for it.

With each tiny win, I gain momentum to realize my vision.

Celebrate small wins. Today.

----

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Frustrated by Your Low Reach?

This will change your mind forever...

Yes, reach is down.
We can't change it. 

Instead of complaining, try this:
Look at your impressions in a whole new way.

10 = Group.
100 = Big Hall.
1,000 = A Stage.
10,000 = Music festival.
100,000 = Football Stadium.
500,000 = City (in Germany).
1,000,000 = Big City (in Germany).

You choose how big it feels.

Keep in Mind:
We can get this reach for FREE.

So take charge of the narrative.
Decide this is the beginning of something massive.

----

P.S. Still don't use AI in your workflows?
Get my AI Kit for Creator &amp; Solopreneurs for free. 
I share all my workflows and knowhow.

See comment section.

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How I Create Engaging Content with Self-Learning AI

Most people use ChatGPT entirely wrong...

They start a new chat for every task.

Instead, do STACKING.

Stacking is combining information.
To give ChatGPT more context.

How I do this:

𝗦𝘁𝗲𝗽 𝟭: Insert my brand book into ChatGPT
𝗦𝘁𝗲𝗽 𝟮: Feed my ICP into ChatGPT
𝗦𝘁𝗲𝗽 𝟯: Explain my favorite hook system (BENS)
𝗦𝘁𝗲𝗽 𝟰: Give examples of BENS hooks

Now I have the perfect assistant.

I get content ideas, hooks, and closing sentences. 

Optimized for my ICP and brand.

Over time, this ONE CHAT improves even more:

→ Learns my style.
→ Gets more context.
→ Delivers even more value.

Do you want to do this, too?
Find my brand book in the comments.

Transform how you create content forever.

Do you want to have your OWN self-learning AI bot?
I release my AI toolkit for solopreneurs this week.

Comment if you want to be informed 😎

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How I 10X My LinkedIn Engagement With AI

It made my life easier ...

Creating engaging content can be stressful.
Thankfully, we can make use of AI.

Things you need:
→ Claude2 (<a class="link" href="https://www.linkedin.com/showcase/poe-platform/?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Poe</a>) or ChatGPT account.
→ Your Brand book (we create it now).
→ My brand book (comment section).

First, we are going to create a brand book:

→ Narrative,
→ Values,
→ Goals,
→ Story,
→ and more.

You can use it to prime AI easily in the future.
Save time later with it.

STEP 1: Create Your Brand Book (30 min)

1. Open my brand book.
2. Use the prompt at the end.
3. Answer the questions.
4. Edit the result.
5. Save for later.

STEP 2: Create Content w/ Brand Book

1. Copy the text.
2. Paste it into the AI.
3. Tell it to read it first.
4. For content ideas, use my prompt:

"𝘗𝘭𝘦𝘢𝘴𝘦 𝘩𝘦𝘭𝘱 𝘮𝘦 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘩𝘰𝘰𝘬𝘴 𝘧𝘰𝘳 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘗𝘰𝘴𝘵𝘴. 𝘔𝘢𝘬𝘦 𝘵𝘩𝘦𝘮 𝘴𝘩𝘰𝘳𝘵, 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨, 𝘠𝘰𝘶𝘛𝘶𝘣𝘦 𝘴𝘵𝘺𝘭𝘦, 𝘢𝘯𝘥 𝘮𝘰𝘣𝘪𝘭𝘦-𝘧𝘳𝘪𝘦𝘯𝘥𝘭𝘺. 𝘛𝘦𝘭𝘭 𝘮𝘦 𝘸𝘩𝘪𝘤𝘩 𝘩𝘰𝘰𝘬 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘪𝘴 𝘵𝘩𝘦 𝘴𝘵𝘳𝘰𝘯𝘨𝘦𝘴𝘵."

5. Now ask AI to make a first draft,
6. Edit it in your favorite word processor.
7. Ask AI to create 5 more hooks.
8. Create a picture.
9. I schedule all my posts with <a class="link" href="https://al.linkedin.com/company/publer-io?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Publer</a> (Comments).

Follow this proven framework to boost your engagement over 4.6%.

----

P.S. Do you want me to create a video about this?

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5 Secrets I Learned From Gary Vee

No. 5 debunks helped me a lot ...

1. Start
He just started and focused on evolution. 
All he had was a clear goal: Sell more.

2. Consistency
He produced content for a decade straight.
Starting with 1,000 videos for wine library tv.

3. Trust Yourself
His progress and evolution show his trust.

4. Evolution is Possible
Watch his first Wine Library episode on YouTube. 
Look who he has become.
Compare it to today.

5. Debunking the Niche Myth
He questions the necessity of niche specialization.
Instead, he merged all his passions into one brand.

----

P.S. Is there someone you want me to dissect?

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I earned more than 100,000 EUR.

My journey started in 2016.

→ Didn't take breaks.
→ Played the hustle game.
→ Didn't listen to my body.
→ Measured my worth in money.
→ I tried to achieve too much too fast.

I snapped in mid-2019.

Burnout.

Got back to corporate life in 2020.

Now I quit my job. 
Going all in again. 
I will be unemployed on January 1st.

This time, I will:

→ Plan breaks.
→ Focus on one big thing.
→ Spend time with my family.
→ Listen and take care of my body.
→ Play it slower and accept things take time.

Life is more than money and work. 

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<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdecisionmaking&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#decisionmaking</a>
<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcareeradvice&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#careeradvice</a>
<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmotivation&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#motivation</a>
<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fburnout&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#burnout</a>

Reasons why we think we're PLG:
 - We have a free plan
 - Lots of people sign up
 - We have in-app onboarding guides
 - Customers can buy via self-serve
 - We hired a Head of Growth

Why we're actually PLG:
1. Our product solves a real need and is easily discoverable when someone needs it
2. Our target users see real value in the product without needing to talk to someone
3. Once someone finds value, they keep using the product again and again
4. There are built-in loops where more product usage &gt;&gt; more growth
5. Users find so much value that they proactively want to talk about it, fostering community around the product
6. We have full visibility into how people use the product and where + why they run into issues
7. Because of ^, we're constantly creating a better product and stronger flywheel

PLG isn't about growth hacks. 

It's about a company mindset that puts users first, and a growth model where product usage drives customer acquisition, retention and expansion.

---

🎁 Get more insights on SaaS growth by subscribing to <a class="link" href="https://www.linkedin.com/company/growth-unhinged?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Growth Unhinged</a>, my free weekly newsletter: <a class="link" href="https://lnkd.in/exTbjKaM?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/exTbjKaM</a>

<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fplg&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#plg</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproduct&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#product</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsaas&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#saas</a>

🤔 It's easy to forget your self-worth. 
 👐 This is your reminder that you are good enough; you are smart enough; and you're so much stronger than you think you are. 
 💪 Keep going. 
 
 #motivationmonday #growthmindset #keeppushing #marketing #pr #womanowned #smallbiz

Things in tech that I’m thankful for this Thanksgiving:

(Wrong answers only.)

1. Auto-correcting to product lead growth

2. Slack’s new UI

3. “Free demo” CTAs

4. Normalizing “the macro” as part of work conversations

5. Watching CEO drama with the fervor of a new T Swift album

6. Cookies (of the website variety)

7. 10 new ChatGPT prompts to 10x my productivity

8. Yield curves

9. Auto-upgrading free trials

10. Sales reps who are "just circling back"

11. NFTs 

12. Hundreds of new "TLAs" to add to my vocabulary (TLA = three-letter acronyms)

What are you thankful for? 

🦃😂

<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsatire&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#satire</a>&nbsp;<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcomedy&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#comedy</a>&nbsp;<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Ftech&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#tech</a>&nbsp;<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fstartups&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#startups</a>

6%.

That's how many SaaS founders say their pricing model aligns perfectly with the value their product delivers.

Your pricing will never be perfect -- and that's OK.

Treat pricing like you treat your product. 

You need to iterate on it, learn from customers, and use it as an ongoing growth lever. And you won't get it right without real-life customers interactions.

This way you'll make consistent and incremental progress, minimizing the potential disruption of a big-bang overhaul (see: Unity).

Don't let the quest for perfection stop you from shipping.

🙏

---

🎁 Get even more pricing &amp; growth tips delivered to your inbox via my newsletter, <a class="link" href="https://www.linkedin.com/company/growth-unhinged?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Growth Unhinged</a>: <a class="link" href="https://lnkd.in/exTbjKaM?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/exTbjKaM</a>

<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsaas&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#saas</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fpricing&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#pricing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fstartup&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#startup</a>

Let's stop saying "overage" 🙅♂️

Overage = penalizing the customer for being more successful than they originally planned.

And it gives me 2000s era AT&amp;T rollover minutes vibes.

Your customer grew their business and wanted to consume more of your product. That's fantastic, let's celebrate it!

Let's not lock their account until they upgrade or charge punitive overage fees because they didn't make a large enough pre-commitment 9 months ago.

Ctrl-F "overage" and replace with either "on demand" or "flex" usage.

If the customer's extra consumption was one-time or seasonal, true-up the flex usage at the end of the quarter.

If it's their new normal, re-up their contract at a higher commitment and volume discount. Bonus points if you forgive the flex usage as a carrot for making a bigger commitment.

---

🎁 Subscribe to my free newsletter,&nbsp;<a class="link" href="https://www.linkedin.com/company/growth-unhinged?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Growth Unhinged</a>, for tactical growth &amp; pricing advice delivered every week (this week's edition covers SaaS packaging):&nbsp;<a class="link" href="https://lnkd.in/exTbjKaM?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/exTbjKaM</a>

<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcustomersuccess&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#customersuccess</a>&nbsp;<a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fpricing&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#pricing</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fubp&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#ubp</a> <a class="link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fsaas&amp;trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">#saas</a>

Last week, I added 576 people to my email list in 24 hours. 
 
Here's how I plan to turn these emails into 20k+ in revenue: 
 
- Newsletter/weekly emails 
- 7 email automated nurture sequence 
- 3 day challenge with more crazy free value 
 
Linkedin can ban your account. 
 
They can't take your email list. 
 
P.S. If you have over 5k followers and you want me to build your lead-magnet, email list and funnels. DM me "Monetize" and I'll show you how.

What does it take to build the world's hottest SaaS?

And steal share from big tech giants Microsoft and Google?

Notion has built one of the most mesmerizing businesses in tech. 

This is how:

1️⃣&nbsp;&nbsp;&nbsp;Pivoting to success:

Ivan Zhao and Simon Last's first no-code startup failed. So they packed their bags in San Francisco to cheaper Kyoto. Ivan took a $150K loan from his family and the pair "coded in their underwear" for a year. 

When they re-emerged from code-hibernation, they presented <a class="link" href="https://www.linkedin.com/company/notionhq?trk=public_post-text" target="_self" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">Notion</a> &nbsp;1.0 in 2016. It was the top app on ProductHunt. The product immediately found PMF for docs, tasks and wikis.

2️⃣&nbsp;&nbsp;&nbsp;Staying lean as a matter of strategy:

Focusing on the idea of future that is "file-free" Notion stayed laser focused on its strategy. In 2017, it focused on expansion of core functionality like commenting on blocks, Slack integration, Windows and iOS apps. 

These initial launches were magical. They drove Notion to hit 1 million active users with just 10 employees. Notion has stayed lean to this day. With about 600 employees with ~$567M annual revenue, its ARR per FTE is best in class.

3️⃣&nbsp;&nbsp;&nbsp;Perfecting the PLG engine:

After Notion finally took substantive VC funding in 2019, it stayed true to the core of a PLG business. It didn't suddenly hire a huge Sales &amp; Marketing team. Per LinkedIn data, only 10% of its team is in sales.

Instead, it focused on hiring and investing product &amp; product growth leaders. These leaders have doubled down on the AI, self-serve, and enterprise parts of the PLG motion.

4️⃣&nbsp;&nbsp;&nbsp;Building a world-class community flywheel:

Notion might have the strongest and most active set of creators of any B2B software on the planet. From Thomas Frank on YouTube to Easlo on TikTok, Notion has world-class creators who make a living selling templates on the product.

These creators bring new users in and engage existing one's, making the product as a whole more viral and sticky. Notion's templates library might be copyable, but the quality and depth of templates is not.

5️⃣&nbsp;&nbsp;&nbsp;Lego blocks vs prescriptive product:

Notion can be as simple or complex as you want it. It's the ultimate in customizable.&nbsp;&nbsp;You can use its database functionalities and run your whole business operating system on it. Or, you can just use its beautiful pages to organize your notes.

This customizability permeates every part of the product - from its "blank page" onboarding to its "learning curve" for experienced users.The onboarding just drops you right in, advanced users to love play with databases, automations, and more.

We can't all be Notion. But we can learn from them. 

I go further in the newsletter with my friend Kartik Arora: <a class="link" href="https://lnkd.in/eNYgx74i?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/eNYgx74i</a>

90K subscribers 🤯
5 Lessons for aspiring newsletter writers:

1. Just get writing

Too many people get hung up on their topic, their niche, and their unreasonably high quality bar. At first, your quality won't be great. Your content format will be wrong. But you can't improve either without publishing into the world.

My first format was company deep-dives. That's still something I do, but more like 6x per year - not 1x per week. The initial posts seem like they were written by a dumber person with worse writing taste. I cringe when I read them. But I needed those reps to cringe less now.

2. Find your tribe

One of the biggest life hacks across any domain is to get a peer group. I have myself mine - several chat groups of newsletter writers in similar niches. These groups are great for understanding I'm not alone. We all get flamed on Reddit.

They're also great for encouraging me to do what I need to. I would have never monetized the newsletter and gone full-time without the suggestion of Pawel Huryn, for instance. 

"You are the sum of the people closest to you."

Your tribe makes you who you are.

3. Keep raising the quality bar

As you get to writing, you should read your old writing regularly. If you can't read it, no one else will.&nbsp;&nbsp;Everytime I get bored of one of my own pieces and check my phone... I'm happy! Now I know where the readers are dropping off.

Make sure every post you make is better than the last in some way. Publishing is fine and dandy.&nbsp;&nbsp;But worthless if you keep making the same mistakes.&nbsp;&nbsp;I've met some writers with 100+ editions and &lt;10K subscribers. If that's the case, you need to refine your quality. 

4. Write for you

It's really easy to just follow the market or follow the trends. Certainly, I've made this mistake many times. 

Regrettable web3 pieces? Check
Overhyped AI takes? Check
Cringe hooks? Check

But I've been decreasing their frequency.

The question I ask myself is: Would I like this myself? The skeptical version of me that didn't like newsletters three years ago. The one who thought he was super smart already. Writing for this past version of me is my crucial check now.

5. Don't abandon the publishing schedule

The dichotomy of writing is you must continuously raise the bar and write for yourself, but... You need to keep up a regular publishing schedule. You can't go full YouTube and go from daily uploading to monthly uploading.

Publishing regularly isn't just for your readers, it's also for yourself. The job of newsletter writer is an incredibly tough one. And continuously improving gets harder overt time. You need to assign yourself artificial publishing deadlines to actually push stuff out.

P.S. Want to go deeper?

<a class="link" href="https://lnkd.in/gbt3Hk2X?trk=public_post-text" target="_self" rel="nofollow" data-tracking-control-name="public_post-text" data-tracking-will-navigate="">https://lnkd.in/gbt3Hk2X</a>

--

SUMMARY

How to grow your newsletter to 90K:

1. Just get writing
2. Create a peer group
3. Keep raising the quality bar
4. Write for you, not for the market
5. Don't abandon the publishing schedule

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